Emotionell intelligens i digital marknadsföring
Digital marknadsföring har traditionellt varit data-driven, med fokus på att optimera siffror och...
”Statistik är så j*vla tråkigt” – japp, visst har du hört det förr. Och ja. Statisk kan vara tråkigt, särskilt om du saknar intresset och egentligen inte bryr dig. Å andra sidan, detta utgångsläge kan applicera på det mesta, försök att titta på en hel fotbollsmatch om du egentligen är ett inbitet basketfan.
Det är helt okej att ogilla statistik, men då tycker vi att du ska sluta läsa nu. Eller så ger artikeln en chans, för vi har handplockat en handfull av matnyttiga fakta byggda på statistik. Skulle du vilja läsa alla, finns de att beskåda hos HubSpot’s marketing statistics 2018.
Ok, vi ska sluta tjata nu, men vi tycker att du borde hitta lite passion för statistik. För det erbjuder svar på frågor som ligger vilandes mellan alla siffror. Nog om det, vi plockade tre st. från varje kategori och de finns att beskåda nedan.
Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
Bonus stat:
43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)
As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)
Seven out of ten hashtags on Instagram are branded. (Sprout Social, 2018)
The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)
41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)
32% of consumers engage with branded video on YouTube. (Tubular Insights, 2017)
Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
Bonus stats:
56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
Mobile users check their email three times more than non-mobile users. (Campaign Monitor, 2018)
52% of customers are less likely to engage with a company because of bad mobile experience. (Campaign Monitor, 2018)
Bonus stats:
Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)
Ad blocking in the US has increased from 15%-30% since 2014. (Statitsa, 2018)
66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
Bonus stats:
24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)
Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018)
48% of customers started searching for the product they bought on mobile first. (Google, 2018)
18% of salespeople don't know what a CRM is. (HubSpot, 2017)
Four in ten reps have recently closed two to five deals due to social media. (HubSpot, 2018)
The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. (Hubspot, 2018)
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